Mariya Nurislamova is best called the co-founder and CEO of Scentbird, the popular membership service billed given that the “Netflix of perfume.” Through the years she has also released Deck of Scarlet, a immediate-to-customer splendor brand name, and Drift, a scent-targeted automobile accessory line.
On the other hand, by night time she transforms right into a spiritual teacher, intuitive, channel, artist, and writer—roles reflected in her prolific YouTube channel “This can be Mariya,” which has amassed above 102,000 subscribers and capabilities in excess of 1,two hundred movies. Her spiritual messages Mix guided meditations, energy channeling, and cosmic philosophy, attracting a substantial and engaged viewers.
Digital Existence & Written content
On YouTube, Mariya’s output spans:
Meditations & channeling classes: Focused on chakras, Vitality portals, healing, and quantum manifestation.
Intuitive Q&A videos: Open, individual interactions in which she addresses viewers’ deepest questions.
Shorter-kind clips and motivational posts: Shared throughout TikTok, Instagram, and Spotify, contributing to her approximated ~three hundred,000 followers throughout platforms.
Her cross-System attain would make her a noteworthy voice in the fashionable spirituality arena.
Entrepreneurial Journey
Whilst her spiritual identification thrives on the net, her founder persona is rooted in tangible small business achievements:
Scentbird (2014–present): A subscription design providing about 800 fragrance alternatives to ~seven hundred,000 subscribers during the U.S. and Canada, backed by YC and boosting more than $25 million in enterprise funding.
Deck of Scarlet: A magnificence membership palette released in 2018–19, collaborating with leading influencers to supply curated makeup kits below $thirty just about every two months.
Drift: A seamless nod to her scent-obsessed branding, providing fragrance alternatives to vehicles.
Her entrepreneurial increase has long been commonly included by company outlets like Inc. and Make-up.com, highlighting her rags-to-riches immigrant story and early passion for fragrances.
The Awakening: Spiritual Convert in 2018
In 2018, Mariya expert what she describes for a spiritual awakening—marked by impetus towards angelic channeling, visions, and intuitive “downloads.” Before long immediately after, she introduced her spirituality-focused content throughout YouTube, Instagram, and TikTok.
Considering that then, her material has delved into:
Residing in “the Matrix”, a simulated actuality framework.
Therapeutic through Vitality, which includes claims like self-healing cancer or AIDS and processing miscarriage as a karmic alternative.
Interstellar beings and ancestral karmic trauma—such as associations of black hair or crooked enamel with deeper spiritual indicating.
These superior-assertion beliefs sooner or later collided along with her public profile.
Controversies & Community Backlash
By mid-2024, Mariya’s spiritual content started to conflict together with her company image. The Organization of Vogue documented on subscribers, influencers, and in many cases inside mirrored manufacturers increasing alarms following getting statements about Hitler like a Instructor of “3D World warfare,” denials of disease, and crystal mariya nurislamova divination—all underneath Mariya’s serious title.
Notable critics:
YouTuber Keya’s Environment and Zachary Michael said they’d no more collaborate with Scentbird.
Reddit threads like r/BeautyGuruChatter have overtly termed out her pseudoscientific promises and questioned the standard of Scentbird’s service.
Despite the backlash, Mariya insists she keeps her identities unique and stands by her spiritual mission, unbowed by pressure to remove material .
Strengths & Strategic Deserves
one. Authentic Dual Persona
Mariya’s blend of tech entrepreneurship and spiritual educating is unheard of among her peers. It provides:
An genuine individual model that resonates with individuals in search of deeper connections.
Diversified income streams throughout retreat situations ($one,111 to $125,000) and personal channeling sessions.
two. Scale & Affect
Organization development: Scentbird reports forty five–50% YoY advancement considering the fact that 2022, profitability considering that 2019, with yearly revenues surpassing $100 million.
Cultural visibility: Her spiritual channel garners a huge selection of A huge number of views for each online video, building viral cultural presence.
3. Loyal Local community
More than one,two hundred films and steady uploads have designed a cult-like subsequent of seekers open to her Electricity-based and mystical offerings.
Rising Challenges & Identification Difficulties
Model Name Hazard
Buyers, staff, and prospects may perhaps see Mariya’s metaphysical claims as off-putting, most likely eroding brand have faith in.
Written content Moderation & Liability
Bold claims in wellness and spirituality may well invite social-System warnings, regulatory scrutiny, or debates about moral obligation in affect.
Stakeholder Confusion
Irrespective of her assurances, investors stay mainly unaware of her spiritual identity. Any perceived misalignment could strain stakeholder self-assurance.
Route In advance: Navigating Dual Tracks
Clearer Boundaries
Mariya may possibly compartmentalize her spiritual and enterprise worlds additional effectively—sustaining spiritual information on different platforms or less than a pseudonym.
Embracing Convergence
Alternatively, she could lean into your fusion—integrating wellness components into her brand names (e.g., a Scentbird scent + meditation bundle).
Refining Messaging
By grounding her a lot more ethereal articles with evidenced-dependent direction, she could develop her foundation when reducing alienation.
Last Feelings
Mariya Nurislamova stands at a unusual intersection—wherever enterprise‑grade entrepreneurship meets spiritual authority. She has constructed a scalable, lucrative enterprise empire, although capturing the imaginations of digital-age spiritual seekers.
But this pretty duality is her biggest asset and largest challenge. The mystic as well as the CEO co-exist in a single particular person, producing friction. How Mariya navigates this frontier—either by distinguishing her voices or by harmonizing them—will determine her foreseeable future legacy.
Will Scentbird stay a fragrance staple with neutral branding?
Will her spiritual mission evolve right into a mainstream wellness movement?
Can these paths co-exist, or will 1 eclipse one other?
This resonates being a cautionary tale in our age of founder transparency: When beliefs are community, ambition and authenticity walk a high-quality line.
In a nutshell, Mariya Nurislamova is no standard CEO. She is a visionary entrepreneur, a channel for spiritual messages, and also a cultural figure navigating the messy overlap of business enterprise and belief. Her future moves may possibly chart new territory—not merely in fragrance, but in how organization leaders condition their identities while in the electronic spiritual age.